文章是關於出來創業開發產品的程序員，要成功的話需要什麼。我是翻譯自Brian Knapp寫的一篇內容，可能我並不是一字一句的翻譯，而是會把原文的要點都盡量寫出來。
先來中文翻譯版，接著是英文原文。
正文開始
如果你要開發自己的項目，你需要做一件事。我已經做了幾十個我自己的項目，其中大部分都沒有成功。首先，讓我告訴你我的一個故事。
自1995年我的父母買了一台Packard Bell電腦以來，我一直在窮敲代碼。當時它運行的是Windows 3.11 for Workgroups和DOS。
從那時起，我開發過各種遊戲，小程序（不是“微信小程序”），應用程序和網站。其中有些能賺錢，大多數沒有。
我給你舉一個好例子。幾年前，我開發了一個叫Static Hosting的服務，它提供一個簡單而便宜的方式去託管靜態網站。
你只需要把你網站作為一個zip文件上傳到這個服務，你的網站就馬上上線。
我們還開發了一個命令行工具然你上傳你的網站。
流程很順暢吧，並不像Amazon S3上託管需要去做很多的配置。
價格又很便宜，每個網站每個月只收費5美元。
當時粗略計算過，要達到一年有50,000-60,000美元的收入，我們的服務需要託管大概1,000個網站。
我覺得我開發的這個服務很好，我的朋友/合作夥伴也覺得很不錯，我們有好幾個好友也使用我們這個服務。
但到最後我們一共賺不到100美元，因為幾乎沒有用戶使用它。
這個服務現在已經關掉了，後來一些開發者告訴我太貴了，他們寧願使用Amazon S3託管網站。
現在回想起來，整個項目我都搞錯了。
如果從來，我會先找一些開發者，問他們是否想要這樣的產品/服務。
如果他們說“會”，我會讓他們預付一筆一年30美元的費用，讓他們永久使用。收到錢後我才會開始開發。
因為是這樣，直到有人為你的產品付錢為止，你的“產品”並不真能算是個“產品”。
這給我們帶來了每個網絡企業家最終學習的最大的教訓。
現在講到重點了
開發什麼產品都不重要，最重要的是你要能把它賣出去。你需要了解如何銷售，然後把產品當做是你人生唯一的收入來源去將它銷售出去。
如果沒有收入，產品、服務和想法都很快會死去。
所以如果你想要開發自己的產品，就需要善於銷售產品，才能從它賺到錢。
接下來是Brian Knapp的原文
There is one thing you need to do if you are going to develop your own project and I say this as someone who has done dozens of my own projects with limited to no success in most of them.
But first, let me tell you a quick story.
I have been hacking on code since my parents bought a Packard Bell computer in 1995. It ran Windows 3.11 for Workgroups and DOS. It was amazing at the time.
I built all kinds of games, small programs, apps, and websites since then. Some of them made money, most of them did not.
I will give you one great example. A couple years ago I built a service called Static Hosting that would be an easy and cheap way to host your static websites.
It was beautiful. All you had to do is upload a zip file of your site and it would be online.
We also built a command line tool to upload your site.
It was super slick and did not require as much configurations as hosting on Amazon S3.
The pricing was not crazy, as it was like $5 month per website or something.
To make a reasonable salary of say $50–60,000 a year we need like 1,000 websites hosted there.
It was a great service and my business partner and I used it. We even got a couple friends using it.
We never got anyone else to use it. It probably made less than $100 total, ever.
Now, I did go around and try and sell this idea to people and developers told me it was too expensive. They would rather use Amazon S3.
Okay, well that did not work.
In retrospect, I went about the whole thing wrong.
If I had to do it all over again, I would find developers and ask them if they want a product like this.
If they said yes, I would offer them a deal - $30/year for life if you pay the first full year right now, before I build anything.
Because here is the thing: Until someone gives you money for a product, you do not have anything. Period.
And that brings us to the big lesson that every web entrepreneur learns eventually.
It does not matter what you build, it matters what you sell. Learn how to sell, then sell like your life depends on it.
Products, services, and ideas all die if you never get paid.
So, if you are wanting to go solo and build your own product, then get good at selling people your product and getting money for it.
關注香港SEO教學 - 學習SEO網站優化。
先來中文翻譯版，接著是英文原文。
正文開始
如果你要開發自己的項目，你需要做一件事。我已經做了幾十個我自己的項目，其中大部分都沒有成功。首先，讓我告訴你我的一個故事。
自1995年我的父母買了一台Packard Bell電腦以來，我一直在窮敲代碼。當時它運行的是Windows 3.11 for Workgroups和DOS。
從那時起，我開發過各種遊戲，小程序（不是“微信小程序”），應用程序和網站。其中有些能賺錢，大多數沒有。
我給你舉一個好例子。幾年前，我開發了一個叫Static Hosting的服務，它提供一個簡單而便宜的方式去託管靜態網站。
你只需要把你網站作為一個zip文件上傳到這個服務，你的網站就馬上上線。
我們還開發了一個命令行工具然你上傳你的網站。
流程很順暢吧，並不像Amazon S3上託管需要去做很多的配置。
價格又很便宜，每個網站每個月只收費5美元。
當時粗略計算過，要達到一年有50,000-60,000美元的收入，我們的服務需要託管大概1,000個網站。
我覺得我開發的這個服務很好，我的朋友/合作夥伴也覺得很不錯，我們有好幾個好友也使用我們這個服務。
但到最後我們一共賺不到100美元，因為幾乎沒有用戶使用它。
這個服務現在已經關掉了，後來一些開發者告訴我太貴了，他們寧願使用Amazon S3託管網站。
現在回想起來，整個項目我都搞錯了。
如果從來，我會先找一些開發者，問他們是否想要這樣的產品/服務。
如果他們說“會”，我會讓他們預付一筆一年30美元的費用，讓他們永久使用。收到錢後我才會開始開發。
因為是這樣，直到有人為你的產品付錢為止，你的“產品”並不真能算是個“產品”。
這給我們帶來了每個網絡企業家最終學習的最大的教訓。
現在講到重點了
開發什麼產品都不重要，最重要的是你要能把它賣出去。你需要了解如何銷售，然後把產品當做是你人生唯一的收入來源去將它銷售出去。
如果沒有收入，產品、服務和想法都很快會死去。
所以如果你想要開發自己的產品，就需要善於銷售產品，才能從它賺到錢。
接下來是Brian Knapp的原文
There is one thing you need to do if you are going to develop your own project and I say this as someone who has done dozens of my own projects with limited to no success in most of them.
But first, let me tell you a quick story.
I have been hacking on code since my parents bought a Packard Bell computer in 1995. It ran Windows 3.11 for Workgroups and DOS. It was amazing at the time.
I built all kinds of games, small programs, apps, and websites since then. Some of them made money, most of them did not.
I will give you one great example. A couple years ago I built a service called Static Hosting that would be an easy and cheap way to host your static websites.
It was beautiful. All you had to do is upload a zip file of your site and it would be online.
We also built a command line tool to upload your site.
It was super slick and did not require as much configurations as hosting on Amazon S3.
The pricing was not crazy, as it was like $5 month per website or something.
To make a reasonable salary of say $50–60,000 a year we need like 1,000 websites hosted there.
It was a great service and my business partner and I used it. We even got a couple friends using it.
We never got anyone else to use it. It probably made less than $100 total, ever.
Now, I did go around and try and sell this idea to people and developers told me it was too expensive. They would rather use Amazon S3.
Okay, well that did not work.
In retrospect, I went about the whole thing wrong.
If I had to do it all over again, I would find developers and ask them if they want a product like this.
If they said yes, I would offer them a deal - $30/year for life if you pay the first full year right now, before I build anything.
Because here is the thing: Until someone gives you money for a product, you do not have anything. Period.
And that brings us to the big lesson that every web entrepreneur learns eventually.
It does not matter what you build, it matters what you sell. Learn how to sell, then sell like your life depends on it.
Products, services, and ideas all die if you never get paid.
So, if you are wanting to go solo and build your own product, then get good at selling people your product and getting money for it.
關注香港SEO教學 - 學習SEO網站優化。
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