聖誕之際，蘋果CEO Tim Cook給內部員工們寫了一封新年信，除了點數蘋果2013一年來的成績外（主要是上一場發布會），及向員工拜年之外，展望2014也是必不可少的一部分，當然這也是我們最關心的一部分。
引用對2014年，我們充滿了期待，新的一年我們將會有一些大計劃要實現，而且我們認為消費者們也一定會擁抱這些計劃。
關於這個大計劃，想必可能跟傳言中蘋果正在開發的“iWatch”和蘋果智能電視大有關係。 Cook曾在公開場合多次提到“將進入之前從未涉足過的領域”，不過在發布Q 4財報時，他就給出了具體時間——明年將推出重大產品類別更新。
全文如下：
引用Team,
This holiday season, tens of millions of people around the world, from all
walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they're all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I' d like to take a moment to reflect on what we've achieved together over the past year.
First and foremost, we introduced industry-leading products in each of
our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers;introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin,Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly .
Together we've shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community.This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.
And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we've urged the US Congress to support workplace protections against discrimination based on sexual
orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future。
We have a lot to look forward to in 2014, including some big plans that we
think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind's deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.
Happy Holidays,
Tim
資料來源：36Kr
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